The two websites that I choose to look at were www.shopbop.com and www.FoxNews.com, and in my opinion both of these websites are very different from each other. Shop-bop's website is very straightforward and basically all of the options are on the home screen. On this website the use of capital letters was not used sparingly, in fact it was used on almost all of the text on the homepage, some of it advertising free shipping. I believe that’s a good strategy to advertise that as one of the first things that the audience will see when looking at this website, because this grabs their attention immediately and they’re more inclined to buy something. There is a great deal of white space on the homepage and on many of the other pages as well. If it were cluttered with a bunch of bright colors the audience would be distracted from the clothes, so I believe that is also a good design strategy. However on the homepage I noticed a few different fonts, more than two that is. I don’t believe this hurts their webpage, because there is very little text. Headings played a important role in this webpage, because without the use of headings it would be extremely difficult to navigate the webpage to find the clothes they wanted. The margins on this webpage are kept smaller than the browser so it’s not cluttered or difficult to see everything at one glance. The graphics and animation were kept at a minimum, because there wasn’t any. Also it’s easy to find the homepage, with a link on every page that you go to. There was no music on this page which I would find to be very distracting. The audience that shopbop is intended for is probably women from twenty years old to thirty or forty years old, and I believe it plays to it’s key demographic very well. Anyone who is online shopping on shopbop has probably shopped online before so they know how it works, however if someone is new at it I believe that shopbop keeps it’s website simple enough so a person could figure it out very easily.
Fox News website is completely different from shopbop in many ways. For starters the homepage is completely covered and you might even say cluttered with headlines. There is only one font used on the entire page, which I believe is a good choice because it would be completely distracting to see many different fonts. The only animation on the homepage is changing pictures of some of the top headlining stories. There’s a list of news options at the very top of the page, the different categories that one might want to look at it. That aspect of it is very straightforward and simple, however when you scroll throughout the page it’s overwhelming. It’s just covered from top to bottom with headlines. Also, there are ads on the side of the page, which I find to be distracting. However, I believe they can get away with all of the clutter and ads because it is essentially supposed to be like a newspaper, only online. Most people would think that their target audience would be older people, however on the homepage there are quite a few entertainment headlines regarding celebrities and sports. This leads me to believe that they’re also trying to target the younger generation as well, however I believe the main target audience would be anyone over the age of twenty five or thirty. Also I believe that they reach their target audience very well because it’s the news and anyone who watches it on t.v. will more than likely use their website.
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