Modules 8 & 13

Module 8
In this module the focus is primarily on the reader benefits, which it’s important to understand this and can help you in both persuasive and informative messages. This chapter explains what reader benefits are, how they work, and why they work. Also, in this module it guides you on how to identify what the reader benefits are. Sometimes they are easy to identify and other times it might be more difficult. A aspect of this module that I thought was interesting and important was the section which explains how detailed the reader benefits should be. Another important section was how to decide what reader benefits to use. Both of these sections I found to be important because many people might not know the answers to these questions and both of these sections give great examples of what to do.

Module 13
This module was about email messages and web writing. These are both things that most of do on a day to day basis, but we don’t really think about the etiquette. In this module it talked about how to properly set up a email. What kind of subject lines are appropriate for positive and negative emails. I thought that the examples given for the positive and negative subject lines in the book was helpful. Also, I thought that the section on when to use attachments was also very informative as well. The part that discussed whether or not it is okay to use social networking in a business situation was something that I also found to be very interesting.